Fall Women's Retreat

An invitation to come away


Before beginning any project, I try to ponder the heart behind the task at hand. In this case, I worked directly with two retreat leaders who were organizing various women's retreats at Mount Hermon, a Christian Camp nestled in the redwoods of Santa Cruz, CA. The retreat directors cast a beautiful vision in the written form that would need to be translated to the visual form:

The perfect place for women to gather to get away and take time to reflect on God’s love and purposes for your life. Leave your distractions and busyness at home and come to experience refreshment of mind, body and soul in the presence of Jesus. 

Typography & Color Palette

This retreat center bursts with color in fall and those autumn leaves are stunning. I decided to incorporate a gradient element to symbolize the internal transformation that women could experience from a weekend of refreshment. 
This event branding needed to convey a sense of spaciousness, calmness, and wonder.

Email Campaign

The branding was carried out through Mailchimp marketing campaigns as well as logistical emails sent to registrants before and after their stay.
I'm Joanna Goebel, a freelance web and graphic designer based in Memphis, Tennessee.

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