Within the event filter, we simplified categories and filter options to make the process more user-friendly.
Although previously there were only 3 category sections (event type, summer week number + event location) this resulted in 40 different options to wade through in total.
*Funneling guests into 3 separate event searches (Youth, Family, Adult) helped us customize the filter options available. For example, adult events don't need a "grade" filter but offer additional event foci such as "couples, professional, etc."
*Previously, users could select a "Summer Week Number" (Week 1, 2, 3...) which was confusing for new guests and likely not often used by returning guests. We decided to nix it.
*Lastly, the "Event Location" options were also more complicated than necessary. There were 13 sub-location options to choose from! We boiled it down to the 2 geographical regions (Santa Cruz Mountains and California/Oregon Border.)