While working at USC Thornton School of Music, I designed print and digital projects consistent with the University's graphic identity standards. Established visual identities for concert types. Calendars and signage. Select USC Thornton advertisements I created appeared in the Hollywood Bowl Program, Los Angeles Metrolink website, Daily Trojan Newspaper, and Chamber Music Magazine.

The Challenge: How can we generate excitement and wonder in an authentic way?

THE SOLUTION

Distinct posters that convey different genres of music

The USC Thornton School of Music does a wonderful job of showcasing incredible talent year round. With the variety of programs and genres (choral, jazz, composition, opera, baroque, contemporary, to name a few), I realized that the marketing materials we created were the first opportunity to visually place a melody in the viewer's ear. Each poster was an opportunity to give the initial flavor of the type of music– jazz, classical, and pop music concerts.

Los Angeles Philanthropic Committee for the Arts
I was asked to create a consistent style for all LAPCA Masterclasses that would be offered at USC Thornton. The photos of these world-renowned musicians along with their instruments were strong enough to drive the design.

I was asked to create a consistent style for all LAPCA Masterclasses that would be offered at USC Thornton. The photos of these world-renowned musicians along with their instruments were strong enough to drive the design.

A rep from the television network Freeform (previously named ABC Family) reached out to me and asked to use several of my concert posters in an episode of the American family drama television series "The Fosters" on the  television network. It was pretty fun spotting those designs in the background of their "music school classroom" set!