Joanna Goebel

USC Thornton School of Music

Design posters, postcards, brochures and ads that reflect each concert's creative vision.

Designer, 2011-2015
The Challenge

How can we generate excitement and wonder in an authentic way?

The USC Thornton School of Music Designed print and digital projects consistent with the University's graphic identity standards. Established visual identities for concert types. Calendars and signage. Select USC Thornton advertisements I created appeared in the Hollywood Bowl Program, Los Angeles Metrolink website, Daily Trojan Newspaper, and Chamber Music Magazine.

The Solution

Distinct posters that convey different genres of music

The USC Thornton School of Music Designed print and digital projects consistent with the University's graphic identity standards. Established visual identities for concert types. Calendars and signage. Select USC Thornton advertisements I created appeared in the Hollywood Bowl Program, Los Angeles Metrolink website, Daily Trojan Newspaper, and Chamber Music Magazine.

Baroque Sinfonia
USC Thornton Baroque Sinfonia

Los Angeles Philanthropic Committee for the Arts

I was asked to create a consistent style for all LAPCA Masterclasses that would be offered at USC Thornton. The photos of these world-renowned musicians along with their instruments were strong enough to drive the design.

USC Thornton Los Angeles Philanthropic Committee for the Arts
USC Thornton Faculty Recitals
USC Thornton Faculty Recitals
USC Thornton Chamber Orchestra Poster
USC Thornton Trojan Jazz Orchestra
USC Thornton Winter Choral Gala postcard

As Seen on "The Fosters"

The following posters were used for the American family drama television series "The Fosters" on the Freeform (previously named ABC Family) television network.

USC Thornton Mock Orchestral Audition
USC Thorntonn Symphony Tchaikovsky
USC Thorntonn Baroque Sinfonia

I'm Joanna Goebel, a freelance web and graphic designer based in Memphis, Tennessee.

Get in Touch!

[email protected]
Based in Memphis, Tennessee

©Joanna Goebel 2019. All rights reserved.